Andrew Palmer

An entrepreneur and co-founder of multiple pioneering ventures like Bertha AI and the first independent investor in Atarim.io an awesome collaboration tool for web professionals and LavLabs a software company that innovates everyday. I have a wealth of experience in digital marketing, web development, and software innovation. I take pride in my ability to identify industry gaps and create solutions that drive efficiency and creativity. My passion lies in helping freelancers, agencies, and businesses thrive, which is evident in the work I do.

“There’s nothin’ you can do that can’t be done
Nothin’ you can sing that can’t be sung
Nothin’ you can say, but you can learn how to play the game
It’s easy”

John Lennon / Paul McCartney
All You Need Is Love lyrics © Sony/ATV Music Publishing LLC, Tratore

Left home in 1976 and started working as a waiter in the Tavern in the Sky at Heathrow. Did various catering jobs and attended Guildford Tech for catering and business studies. Held positions at various hotels and restaurants in and around London, Surrey, and the Home Counties. Worked in Greece in the heat of the kitchens in Naxos and learned the most inappropriate Greek words imaginable.

Had a stint as a London motorcycle courier—ended up owning the business! Sold and moved on.

Had an interesting stint as a private detective for a year (mainly corporate).

Owned and operated a printing company (as a direct result of being a chauffeur to a high-level executive connected to the Mirror Group in 1984) and generated sales of over £70 million in a period of 5 years.

Got married – had a great time for 10 years or so and we made an awesome human.

Got divorced, not such a great time – still got the awesome human though – result!

Decided the web was for me and here we are…..

White label web development house, focused on helping freelancers, web agencies and creatives fix issues with client sites, servers and SEO. serving as the ultimate bridge between those needing expert assistance and professionals ready to deliver exceptional results. 

Bertha AI is a groundbreaking content generation tool designed to transform the way you create and manage digital content. Seamlessly integrated into WordPress as a plugin and available as a Chrome Extension, Bertha AI helps users overcome the dreaded blank page syndrome by producing unique, high-quality copy and images for websites and presentations. Whether you’re a freelancer, agency, or business owner, Bertha AI is your creative partner, enhancing productivity and elevating your content game with ease and efficiency.

Feeling overwhelmed by the complexities of design and web development? Freelancer Web Help is your dedicated support system, specifically tailored for freelancers who are struggling with tech issues. As a membership site, we offer invaluable assistance to help you navigate client challenges, manage tech debt, and provide cost-effective quick fixes, all designed to beat the overwhelm of working alone. From unlimited technical fixes to friendly, expert advice, we’re committed to being your partner in success. Whether you’re facing a perplexing issue or simply need a sounding board, our team is ready to assist. Together, we can conquer the tech hurdles and elevate your freelance business to new heights. Let us be the reliable resource that propels your web projects forward with confidence and ease.

WPPluginsPlus.com was a go-to resource for WordPress enthusiasts, offering a wide array of premium plugins that enhance website functionality and performance. Dedicated to providing innovative solutions, WPPluginsPlus.com featured tools that cater to diverse needs including e-commerce capabilities and design customization. With a user-centric approach, the platform ensures that every plugin is easy to install, use, and integrate seamlessly into existing WordPress sites. Sold to ourwpplugins.com in January 2024. 

Layouts Cloud was a pre curser to Divi Cloud (by Elegant Themes) and allows users to use pre loaded layouts and keep layouts users develop in the Divi Builder. ) Page Builder Cloud allows users to keep any layout, no matter the developement tool in WordPress. I sold both of them to Melissa Love of the The DesignSpaceCo in late 2021.

Elegant Marketplace is a premier online destination for web development tools and resources, catering to designers, developers, and digital agencies. Offering a curated collection of premium WordPress themes, plugins, templates, and other essential assets, Elegant Marketplace empowers users to create stunning, high-performing websites with ease. Known for its commitment to quality and innovation, the platform provides exceptional support and educational content to help users stay ahead of industry trends. Whether you’re building your first website or managing a portfolio of clients, Elegant Marketplace is your one-stop shop for all things WordPress. Sold to InMotion Hosting at the end of 2019.