Guidance for digital product owners and beyond
I focus on the high-level decisions that usually stall out expansion.
Whether you need a sounding board for your product roadmap, strategic direction on how your extension fits into the current WordPress landscape, or advice on transitioning away from third-party white-label vendors, I provide the practical operational blueprint.
I help you figure out how to scale and monetize your offering for maximum value while maintaining long-term profitability.
Explore my range of services
I specialise in helping service based businesses for Hospitality to coders to plugin developers, and SaaS founders navigate high level commercial growth and product direction.
Consulting
Products I recommend tend to get sign ups. The grand secret? I actually use them. I am not in this business just to get a quick win.
I am in this business to retain, enhance, and vastly improve your market positioning.
Product Direction
Whether you are looking to scale, optimise your monetisation model, or talk about your AI strategy without sounding like a malfunctioning robot, I provide the practical advice, straight and to the point
Coaching
I am very capable of listening as well as offering advice, think of me as the highly effective sounding board you need to maximise value and keep the business fiercely profitable in the long term.
SaaS Solutions
Expert support in developing and launching your SaaS applications effectively.
Event Representation
Want me to represent you at industry events? Sure. Get me there, preferably in comfort, pay a reasonable day rate, and I am your man for the duration and a few weeks of follow ups.
And how much does this cost?
Andrew has consistently given me kind, timely and insightful advice and has coached me through growing my business for many years.
His experience, knowledge of the industry and ability to get to the heart of any problem, make him the perfect mentor.
I’d recommend him highly, no matter what stage of business you are at
Melissa Love
Style Cloud
Latest & Featured Blogs
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Why Is My Site Slow? The Question I Answer More Than Any Other
PageSpeed Insights tells you what is slow. It has never once told you what to do about it in your WordPress install. So I built the half that was missing: run the scan, hand the result to an AI provider you choose with your own key, and get the fixes written out for your actual theme and plugin stack.
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Back to Belgrade, eight years on
I was last in Belgrade for WordCamp Europe 2018, the last full European WordCamp held in Serbia. On 18 and 19 September I am back for WordCamp Belgrade 2026, and I intend to make a proper trip of it. The people, the city, the food, and a look at what I have been building with AI tools and page builders.
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Have I failed? Yes, more than once
Most advisers have theorised about scale. I have operated at it, and I have failed at it. Here is what both are worth to you, and why the clients who get the least from me are the ones who go back to their inbox.
Services I use and recommend
WordPress Maintenance – how it should be done
My Favourite form for WordPress
My preferred host for SMB’s and Agencies
White label website design, as it should be.
Get yourself covered
Collaboration on the web with Agentic solutions
I support WordPress
I am a Core Ai Contributor
Website legal policies, sorted
How to Get Started
Reach out for an initial free call.