Guidance for digital product owners and beyond
I focus on the high-level decisions that usually stall out expansion.
Whether you need a sounding board for your product roadmap, strategic direction on how your extension fits into the current WordPress landscape, or advice on transitioning away from third-party white-label vendors, I provide the practical operational blueprint.
I help you figure out how to scale and monetize your offering for maximum value while maintaining long-term profitability.
Explore my range of services
I specialise in helping service based businesses from Hospitality to coders to plugin developers, and SaaS founders navigate high level commercial growth and product direction.
Consulting
Products I recommend tend to get sign ups. The grand secret? I actually use them. I am not in this business just to get a quick win.
I am in this business to retain, enhance, and vastly improve your market positioning.
Product Direction
Whether you are looking to scale, optimise your monetisation model, or talk about your AI strategy without sounding like a malfunctioning robot, I provide the practical advice, straight and to the point
Coaching
I am very capable of listening as well as offering advice, think of me as the highly effective sounding board you need to maximise value and keep the business fiercely profitable in the long term.
SaaS Solutions
Expert support in developing and launching your SaaS applications effectively.
Event Representation
Want me to represent you at industry events? Sure. Get me there, preferably in comfort, pay a reasonable day rate, and I am your man for the duration and a few weeks of follow ups.
And how much does this cost?
Andrew has consistently given me kind, timely and insightful advice and has coached me through growing my business for many years.
His experience, knowledge of the industry and ability to get to the heart of any problem, make him the perfect mentor.
I’d recommend him highly, no matter what stage of business you are at
Melissa Love
Style Cloud
Latest & Featured Blogs
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The worst time to decide what to do with your redundancy money is the week you get it
I have had this conversation more times than I can count, with people who planned their exit and with people who walked into a meeting on a Tuesday and walked out unemployed. The money lands, and with it a decision nobody feels equipped to make. So I built a free tool that helps you work out whether that money should buy you time, back a business, or be invested. It takes five minutes, it asks for no sign-up, and nothing you type ever leaves your browser.
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“We don’t take Amex” is costing you more than Amex ever would
I have had the same conversation with small business owners for twenty years, and it is almost always built on a number somebody half remembers from a decade ago. I once owned a restaurant where my partners refused to take Amex on principle. When we finally did, takings went up thirty per cent in days. So I built a tool that works out what accepting cards actually costs you, before you pick up the phone to negotiate.
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How my visit to AnimeCon changed my view on WordCamps
I was lucky enough to visit AnimeCon at London’s Olympia, walk the vendor stalls, and have dinner with the owner of the event. Somewhere between the donut stalls and a hall that was still rammed at closing time, I started thinking about what WordCamp sponsorship costs a small business, what it takes to fill a venue like that, and why over fifty volunteers are the only reason any of it works. Maybe WordCamps need to go to events outside our own bubble to see what is possible.
Services I use and recommend
WordPress Maintenance – how it should be done
My Favourite form for WordPress
My preferred host for SMB’s and Agencies
White label website design, as it should be.
Get yourself covered
Collaboration on the web with Agentic solutions
I support WordPress
I am a Core Ai Contributor
Website legal policies, sorted
How to Get Started
Reach out for an initial free call.