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Andrew Palmer

Andrew Palmer – WordPress Entrepreneur, DIFM Sales, and Community Advocate

Andrew Palmer is a well-known and respected figure in the WordPress ecosystem, celebrated for his entrepreneurial ventures, thought leadership, and deep involvement in agency operations, customer success, and web innovation. His career spans over three decades in creative industries and digital strategy, making him a valuable voice across the web development and hosting sectors.

🏢 Professional Background & Ventures

  • Elegant Marketplace: Founded in 2015, this platform grew into a go-to marketplace for Divi and WordPress products, serving over 100,000 users before its acquisition by InMotion Hosting December 2019. 

  • Page Builder Cloud & Layouts Cloud: Co-founded with Sean Barton, these platforms allowed users to store and reuse website layouts across major builders like Elementor, Beaver Builder, and WPBakery—streamlining development workflows for freelancers and agencies. Sold to anohter plugin and  theme entrepreneur in may 2020.

  • CommentLuv: Acquired and relaunched the beloved WordPress plugin to support content creators and bloggers with effective comment engagement tools. Now Depracated

  • Bertha AI: As co-founder, Andrew played a key role in launching this AI-based content assistant that integrates directly into WordPress, enabling users to generate high-quality content without leaving the dashboard. Still going strong since September 2021. 

  • Somebody’s Hero: A UK-based digital agency led by Andrew, offering bespoke web development and consulting services to a broad client base in the SME and nonprofit sectors. Sold to the Outsourcing Agency in December 2025

🎧 Podcasting & Community Engagement

  • Tools Are Tools: Andrew hosted with his pal Mike Demo this podcast focused on the WordPress and SaaS space, where he interviewed developers, product founders, and agency owners to explore tools that boost productivity and success. Depracated on teh sale of EMP. 

  • Featured Guest: A familiar guest on leading podcasts, Andrew brings refreshing candor and practical experience to discussions on digital business, WordPress trends, and the future of web services.

🎤 Public Speaking

Andrew is an experienced and dynamic speaker who frequently presents at WordPress meetups and international conferences:

  • Delivered talks at WordCamp London (WPLDN) on topics like “Being Your Best Self Under Pressure” and “The Trouble With WordPress.”

  • Appeared on AI panels, discussing the evolving impact of artificial intelligence on content creation, agency workflows, and user experience.

  • Speaker at CloudFest Europe, one of the largest global events for the hosting and cloud services industry, where he represented Atarim and shared insights on agency enablement and client collaboration platforms.

His speaking style is engaging, practical, and driven by decades of hands-on experience across technology, design, and business strategy.

📹 Video Presentation & Training Expertise

Andrew is widely respected for his skill as a presenter and trainer. Whether delivering a live webinar, tutorial video, or product walkthrough, his approachable style and ability to simplify complex concepts have made him a favorite among freelancers, agency teams, and tech partners.

He regularly produces content that helps demystify tools and platforms for non-technical users, while offering valuable operational insights for experienced developers and business owners.

🤝 Customer Success & Sales at Atarim  – From February 2025

Andrew initially served as the Customer Success Manager for Agencies at Atarim, where he helped agencies streamline communication, centralize feedback, and deliver projects more efficiently through Atarim’s collaboration platform.

He has transitioned into a Sales role focused on Do-It-For-Me (DIFM) solutions, helping hosting companies expand their service offerings through Atarim’s white-label software and fulfillment infrastructure. By bridging the gap between hosting and service delivery, Atarim empowers hosts to provide end-to-end website solutions to customers without building internal teams—unlocking new revenue opportunities and improving user retention.

At WordCamp Europe 2025, Andrew played a prominent role in representing Atarim to the broader WordPress and hosting communities, engaging with key partners and advocates of agencies and the DIFM model.

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@arniepalmer