As consumers, we’re often met with tricky marketing tactics that can be hard to spot. From ‘limited time’ offers to confusing pricing structures, companies are doing what they can to grab our attention and leave us wanting more. While this may not always be a bad thing, it’s important to stay vigilant and take note of any potentially misleading practices so you don’t get taken advantage of. I decided to explore the good and bad sides of deceptive marketing strategies, as well as practical steps you can take to protect yourself from being swindled. It might not be easy navigating these methods but with the right knowledge, you can make sure that your hard-earned cash goes into something worthwhile.
The Positives of Deceptive Marketing Practices – I didn’t want to include these but, I am a fair minded person so…
People’s purchasing decisions can be motivated by clever marketing tactics. Fear of missing out and exclusive, limited-time offers are just a few examples of how companies can encourage customers to act quickly and make a purchase so they don’t miss out.
New products can benefit from deceptive tactics that help them stand apart from the competition.
Creating a sense of urgency is another way for businesses to tap into people’s decision-making process and increase sales. By adding in an element of time pressure, consumers may be more likely to buy without taking the usual time to think it through.
Deceptive marketing practices have the potential to create buzz around a product or service, getting word-of-mouth going and helping customers spread the news about it.
Through using persuasive techniques, companies can tap into their customer base’s emotions and drive up sales. This could include strategic use of scarcity which adds an element of fear that people might miss out if they don’t act fast enough – prompting them to make impulse purchases before they have fully considered the options available.
The Negatives of Deceptive Marketing Practices
Deceptive marketing practices have the potential to lead people into bad decisions. They can be deceptive, creating the illusion of great deals that are not really worth it and confusing consumers with overly-complicated products or services. They can generate false expectations in customers’ minds, setting them up for bitter disappointment when their purchases fail to live up to what was promised. This can all lead to a sense of frustration and a feeling that one has been taken advantage of.
What Consumers Can Do About Deceptive Marketing Practices
Let your voice be heard! If you encounter any deceptive marketing practices, stand up for yourself and express your dissatisfaction directly to the company. Show them that you won’t let yourself become a victim of their schemes. Don’t forget to spread the word on social media, helping others recognize and protect themselves from similar scams. Make sure to report any suspicious activity to the relevant organizations in charge. Stay informed about deceptive marketing tactics and equip yourself with knowledge so you can defend your rights as a consumer.
Deceptive marketing practices may sound enticing because they can create buzz around products or services but should not be taken lightly as they are capable of leading people into making bad decisions. Therefore, it’s essential for us all to take steps towards defending ourselves against these manipulative tactics.
And as a caveat, I reached out to one marketer that is using – in my view- deceptive marketing prices on a brand new product to tell him how disappointed I am at this tactic – his answer – Everyone is doing it. Sadly, he’s not wrong, with a few exceptions, like me and a few other colleagues who just won’t get into that pricing scenario.
Am I being precious about this? I don’t think so, am I being Naive, not really, I know it goes on but, when I have spent a lot of years mentoring a particular individual into how to market with best practices and knowing he produces exceptional products that need no FOMO or price manipulation. After helping him sell a particular product for 6 figures and then see him go down the deceptive marketing route, I think I am rightfully disappointed. I DM’d him on Twitter and told him my view and this was his answer.
My answer – it doesn’t make it right and you are better than this.
This article and featured image were made and written with the help of Bertha AI
Rob Howard of MasterWP seems to agree with me when he wrote about this very subject.