About

Who the heck is Andrew Palmer

successfully exited five digital businesses. Recently, as Hosting and Customer Success Lead at Atarim.io, he rearchitected their hosting operations and served as the company’s first independent investor.
Today, Andrew returns to independent consulting and M&A advisory across the WordPress and wider SaaS landscapes.

With multiple successful acquisitions and extensive experience as a SaaS founder, investor, and evangelist, Andrew works with service-based businesses, plugin developers, and hosting providers to formulate strategic direction, secure investment, and drive commercial growth.

Andrew is an international, well-known, and respected speaker and advocate in the WordPress and hosting communities, regularly traveling to global events like CloudFest and WordCamps to champion streamlined client collaboration and agency efficiency.
Andrew co-founded and fully financed Bertha.ai in 2021, launching an AI-based writing assistant native to the WordPress editor well ahead of the mainstream generative AI wave. Previously, he built, scaled, and sold Elegant Marketplace, Layouts Cloud, and Page Builder Cloud in a mid-six-figure 2019 exit, and founded Somebody’s Hero, a white-label web development agency that successfully managed and transitioned over 500 clients.