Considerably less than the cost of a strategic decision made without someone who has carried the risk.
Most advisers have theorised about scale. I have operated at it. I have run print production worth £14 million a year. Not advised on it, run it. Alongside that I built and personally owned ventures generating a further £1 million a year. I have closed deals worth more than £20,000 a month. I took a loss making business and turned it into £1 million a year at 80 per cent profit. I built a business from a £600 investment to over £1 million in annual recurring revenue with a team of two. I took restaurants from last place to first place on TripAdvisor in under two months. When Atarim needed its DIFM offering rearchitected, I did not write a roadmap and hand it over. I delivered the rebuild in under two months.
That is the difference between an adviser who tells you what should happen and one who has been accountable for making it happen, on budget, on a profit and loss account that was mine to answer for.
What you are paying for is judgment from both ends of the market. I have advised enterprise leadership teams in the same week I have taken a freelancer from £700 a month to £10,000 a month in under three months. Bring in someone without that range and you get strategy with nobody to deliver it, or delivery with no sense of how the decision plays out at enterprise scale. My rates reflect not having to choose between the two.
Have I failed? Yes, more than once. Those failures informed me. They made me stronger and less risk averse. I turn failure into an education, and that education into success. You get the benefit of those lessons without having to pay for them yourself.
I am also happy to sit on your board as a non executive director, overseeing projects as you see fit. (Fees by arrangement)
Before the numbers, a few things worth knowing.
- I do not work on commission. You are paying for my time and experience across a vast number of sectors, not a share of the outcome.
- I do not negotiate my rates. The rate is the rate, and it is published below rather than quoted case by case.
- I work quickly. I use AI to help me work faster and more effectively, so the same job takes fewer billable days.
- I tend not to work on Mondays, and I finish early on Fridays. I also prefer to work remotely, though I am happy to attend board meetings in person anywhere in the UK.
There is one rate change, and it is published rather than negotiated. The first 30 days of an engagement are charged at the full daily rate. Every day beyond that is charged 10 per cent lower, because a longer commitment costs me less to run. Work out your own figure below.
Business coaching
I offer business coaching to get you on the right track. We start at 6 sessions, each one an hour, over 6 weeks at a mutually acceptable time and day of the working week.
The minimum commitment is six sessions at £1,500. Each group of sessions is payable in advance, with no exceptions.
I do offer a free 30 minute get to know me and get to know you session if appropriate. Just use the button below to find a time.
Representation
I will represent your company at events like CloudFest, WordCamps and meetups. Representation is charged at half my daily rate, event days and travel days alike, because I enjoy the travelling. That makes it a good deal on both sides. Travel days are one day for arrival and one day for departure.
Flights, transfers and accommodation are charged in addition, on the following terms.
- International flights. Economy plus on flights of less than 7 hours, premium economy on flights of more than 7.5 hours, and business class on flights of 10 hours or more.
- Transfers and accommodation. Airport transfers and accommodation of a minimum 3 star standard are additional, and are charged before flights are booked.
- If you would rather book it yourself. Please book accommodation as close to the venue as possible, to keep the cost of taxis and ride hailing down.
- UK travel. 45p per mile, or the equivalent cost of train and air travel.
- Branded apparel. I will need this before I arrive at the destination, along with any relevant swag you have available.
All engagements are subject to my terms and conditions.