Blog

I have had this conversation more times than I can count, with people who planned their exit and with people who walked into a meeting on a Tuesday and walked out unemployed. The money lands, and with it a decision nobody feels equipped to make. So I built a free tool that helps you work out whether that money should buy you time, back a business, or be invested. It takes five minutes, it asks for no sign-up, and nothing you type ever leaves your browser.

I have had the same conversation with small business owners for twenty years, and it is almost always built on a number somebody half remembers from a decade ago. I once owned a restaurant where my partners refused to take Amex on principle. When we finally did, takings went up thirty per cent in days. So I built a tool that works out what accepting cards actually costs you, before you pick up the phone to negotiate.

I was lucky enough to visit AnimeCon at London’s Olympia, walk the vendor stalls, and have dinner with the owner of the event. Somewhere between the donut stalls and a hall that was still rammed at closing time, I started thinking about what WordCamp sponsorship costs a small business, what it takes to fill a venue like that, and why over fifty volunteers are the only reason any of it works. Maybe WordCamps need to go to events outside our own bubble to see what is possible.

PageSpeed Insights tells you what is slow. It has never once told you what to do about it in your WordPress install. So I built the half that was missing: run the scan, hand the result to an AI provider you choose with your own key, and get the fixes written out for your actual theme and plugin stack.

I was last in Belgrade for WordCamp Europe 2018, the last full European WordCamp held in Serbia. On 18 and 19 September I am back for WordCamp Belgrade 2026, and I intend to make a proper trip of it. The people, the city, the food, and a look at what I have been building with AI tools and page builders.

Most advisers have theorised about scale. I have operated at it, and I have failed at it. Here is what both are worth to you, and why the clients who get the least from me are the ones who go back to their inbox.

There is a sentence I have heard in one form or another for over twenty years, usually about eleven minutes into a first meeting. Three requests, each perfectly reasonable on its own, that together guarantee everybody loses.

WPOS.ai is an operating layer for the WordPress sites you already run. I will be demoing it live at WordCamp Belgrade on 18 and 19 September, alongside a page builder I am not naming yet. This site is the proof, redesigned with every Kadence aspect left intact.

If you run a Shopify store or a Squarespace site, you almost never hear about a security incident. Not because these platforms are magically immune to vulnerabilities (they aren’t), but because you’re not supposed to hear about it. They’re closed, proprietary systems. When something needs fixing, the platform fixes it, silently, on infrastructure you never…

I’ve been watching a pattern lately with founders, with companies that have grown, and with some of the larger hosting companies. They’re getting rid of people who, on the surface, look like leaders. A hosting company a few months ago got rid of its whole customer success team, ten or twelve people, overnight. It was…