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Deceptive Marketing Practices: From FOMO to Pricing

Deceptive Marketing Practices: From FOMO to Pricing

As consumers, we're often met with tricky marketing tactics that can be hard to spot. From 'limited time' offers to confusing pricing structures, companies are doing what they can to grab our attention and leave us wanting more. While this may not always be a bad...

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The meaning of life?

The meaning of life?

The age old question - given a number by the British writer Douglas Adams. He also invented the Vogons who unceremoniously destroyed our planet in The The Hitchhiker's Guide to the Galaxy Ah, the Vogons. Those intergalactic bureaucrats who have been terrorizing the...

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The conundrum of asking people to opt in

The conundrum of asking people to opt in

As an investor in various WordPress (Bertha.ai , Atarim plus a few plugins on wpplugins.com) and Web solutions and a web development agency owner, I have vast experience in both making solutions (Product Owner) and using solutions (Product User). As a plugin developer...

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Is getting a business coach worth it?

Is getting a business coach worth it?

There are a lot of different opinions out there about whether or not hiring a business coach is worth it.Some people swear by them and say that they've seen a huge difference in their business since working with a coach.Others say that it's a waste of money and that...

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5 traps in customer service to avoid

5 traps in customer service to avoid

Customer service is a vital part of any business. It can make or break a company. There are a few traps that businesses can fall into when it comes to customer service. Not being able to empathize with the customer Here are 5 traps to avoid: It's important to be able...

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Finding your Niche

Finding your Niche

As an entrepreneur, one of the most important things you can do is to find your niche. Whether you're a coach, a designer, or simply selling a 'thing' to consumers, finding your niche is key to having a successful business. But how do you go about finding your niche?...

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How and why to Niche down in Podcasting

How and why to Niche down in Podcasting

How and why to Niche down in Podcasting; by finding a topic that you're passionate about and that you can talk about for hours. Find a niche within that topic that you can focus on, and become the go-to expert on that niche. Build an audience of people who are...

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Are you thinking of pivoting?

Are you thinking of pivoting?

Here is what you need to know about pivoting in our little world of tech.  It is my view, if your business is already a great idea and its working to the degree that it's washing it's face - adjust, don't Pivot! Think about why you want to pivot - or, reinvent...

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Another WordCamp Postponed – F*** Covid!

Another WordCamp Postponed – F*** Covid!

Having seen the WP Y'all with them saying the WordCamp is postponed until April or May 2022 a post by Ryan Marks It saddened me because, we all love WordCamps in the WordPress community or, you know, I say a lot. There are 3000 people that I attended Bernie in Berlin...

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A personal (Public) note to Paul Lacey

A personal (Public) note to Paul Lacey

Paul, I listened intently to your WP Minute Podcast I am saddened by your step back from the community, I am betting it won't be long before we see you again. Take a rest, take some heart in what you have achieved and know that your friends will be waiting in the...

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Building on WordPress – Then and now

Building on WordPress – Then and now

Making, Acquiring, selling and developing new products.... A little over 6 years ago, I along with others, started Elegant Marketplace - a solution for Third Party Vendors of Divi Products (Themes, Layouts, Extensions and plugins) to sell their wares, easily, with...

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Bertha AI – WordPress Content Creation Assistant

Bertha AI – WordPress Content Creation Assistant

We are proud to announce the official launch of our latest WordPress plugin, Bertha.ai .Bertha is a content creation assistant for bloggers and publishers. she helps you create great content every time. We know how hard it is to come up with something to write about...

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Yoast acquired by New Fold Digital

Yoast acquired by New Fold Digital

As big news as this is – it is no real surprise. All in One SEO was acquired a while back by the power house that is Syad Balkhi and we all know what happened there – AIO changed, it became more aggressive in its marketing, it had an on boarding wizard that encouraged premium uptake and it took out a few things that you can only now do in Premium.

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